Shopping malls around the world are known for the in-complex experience that they provide to their customers. Even when it comes to mall openings, the experience is largely limited to the retail stores, food courts, and entertainment services within the mall including gaming arenas, multiscreen movie theatres, etc. But Phoenix Palassio mall opening in Lucknow took their opening ceremony to an altogether new level by opting for a drone light show.
The Phoenix Mall Drone show was not only a unique choice for celebrating their opening on a large-scale but also the first of its kind in India for a shopping mall, making it a truly one-of-a-kind experience for the public.
How Phoenix Mall Opening Conveyed the Message to the Public Creatively
The opening events of shopping complexes in India mainly offer a physical experience requiring the public to be present within the building. But the choice of a drone show for the mall opening by Phoenix mall in Lucknow made it possible for the crowd present nearby within the vicinity to be a part of this celebration.
For this grand inaugural mall opening, hundreds of drones rose up to the sky, offering a show that made people feel like a part of their opening ceremony. This proved to be much more impactful than simply announcing the event with a mundane statement.
Turning the Mall Opening into a Storytelling Spectacle with Drones
What makes the drone show for the Phoenix Mall opening even more interesting is that the drones are used to tell a story.
The show begins with a diya and rangoli before moving on to depict an India map with the locations of all Phoenix malls followed by an India unity celebration. The show then moves on to narrate cultural art pieces such as the Ram Temple in Ayodhya and Sita Swayamvar.
From there, the story begins to transition towards the mall with the depiction of a Phoenix gift in the sky followed by shopping, dining, and movies.
Finally, the show concludes with the Phoenix Festival logo and the tagline “India Celebrates at Phoenix,” tying everything together into a cohesive story that transitions from a cultural and national celebration to the mall offerings and brand.
This is what makes the Phoenix Mall Drone Show even more special as it is not just a pretty aerial display but rather a story that connects with the viewers, beginning with their cultural roots and transitioning into the mall experience at Phoenix Palassio.
Expanding the Mall Opening Beyond the Venue with Drones
The use of a drone show at Phoenix Mall ensured a much broader reach than the traditional style of opening celebration. The major contributing factor to this was the massive scale at which a drone show operates, thereby ensuring a wider scope for engagement.
The show wasn't limited to the crowd present at the venue but for everyone around the complex due to its high visibility factor ranging from 5-7kms.
A drone show offers a fitting introduction for a brand that is looking to truly engage with its customers and stand out from their competition.
Mall Openings Can Now Be More Engaging than Ever
The choice of a drone show for the mall opening proved to be impressive and successfully garnered much-needed attention for the event.
The show encapsulates the cultural roots and national spirit of India while also highlighting the various experiences on offer at the mall before concluding with the tagline of the Phoenix Festival.
In doing so, the show manages to encapsulate the entire point of a mall as a unified experience, combining retail, food, and entertainment into one destination.
The use of a drone show to herald the arrival of a mall is an innovative way to attract wider attention to an upcoming destination, and in the case of Phoenix Mall, it just might be enough to change the entire game for mall openings in Lucknow.
